W. Charlot Farms is North America's leading producer of Hunter, Jumper and Dressage prospects, having been awarded the USEF Breeder of the Year for 2004-2012.
They had an existing website, but it lacked the visual impact to reflect the quality of their horses, as well as being difficult for people to browse through their extensive collection of horses for sale and stallions.
The finished product successfully organizes the over 100 horses displayed on the website.
The Content Management System's "HorseManager" allows the client to easily update the website with the latest available horses, new pictures and Youtube videos which are embedded directly onto the horse's page, as well as a pedigree up to four generations.
And for the Stallions, there is the added feature of automatically showing their Offspring.
Social media is also incorporated, allowing visitors to facebook or tweet their favourite horse / stallion, and post a comment - thereby helping to promote the website to their friends.